If you run a fitness, yoga or Pilates studio, monthly revenue is probably the number you look at most.
But revenue is only the end result. By the time it starts to fall, the causes — members drifting away, demand shifting between classes, popular slots running out — have usually been there for a while.
If you want a clearer picture of how your studio is really doing, these five numbers are worth checking regularly.
1. Class booking rate
Not every class is equally in demand.
Some time slots are always full while other classes only ever draw a few members. Lining up bookings by class, time slot and instructor shows you which classes members actually want.
When a slot is full week after week, consider adding another class. When a class keeps falling short, it may be time to move it or change what it offers.
Scheduling doesn't have to run on gut feeling. Let what members actually book help you decide.
2. Attendance and no-shows
A booking is not the same as a member in the room.
If a 10-person class is regularly fully booked but only seven or eight people turn up, the remaining spots are simply wasted.
Checking cancellations and no-shows regularly helps you spot members who tend to miss class at the last minute, and to rethink your reminders and cancellation rules so fewer spots go empty.
3. Member activity
A membership that hasn't expired doesn't mean the member is still active.
When a member who used to come three times a week slips to once a week, or goes several weeks without booking, that is often an early sign they are about to leave.
Rather than waiting until their pack expires to get in touch, keep an eye on how often members come, and reach out to find out why before the relationship fades.
4. Instructor and class performance
Once your studio has several instructors, scheduling can't just be about who seems busiest.
Compare each instructor's average class size, booking rate and how often members come back to see which classes members love most.
That data helps you decide:
- which instructors deserve more classes
- which classes are worth expanding
- which time slots need rearranging
It turns scheduling from "how we've always done it" into "what our members need".
5. The cost of running each class
Finally, popular doesn't always mean profitable.
A class can draw plenty of members, yet once you take out the instructor's pay, the space and other costs, what it actually earns can look very different.
So when you review a class, look at its revenue and its running costs, not just how many people sign up.
That's how you know which classes to grow and which ones need rethinking.
Let data help you run your studio
Your studio produces a lot of information every day: bookings, schedules, instructors teaching and members showing up.
When that information is scattered across LINE, spreadsheets and different tools, it's hard to see what is really going on.
Boost aims to make this day-to-day data simpler and easier to follow.
You shouldn't have to wait for the month-end revenue report to know what happened. From every single booking, you can understand your members, your classes and your studio a little better.