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Ideas from Boost
Advice, playbooks, and stories from Taiwan's boutique fitness studios.
5 studio metrics that matter more than revenue
Revenue tells you what already happened. These five numbers show you what's happening now, so you can act before members drift.
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Taiwanese are exercising more: 5 shifts in the fitness market in 2026
Regular exercise, small specialised studios, community, wearables. The market is changing in ways that matter for boutique owners.
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Why did Pilates suddenly explode? From Joseph Pilates to Taiwan's new normal
How a hundred-year-old training method became one of the most-booked classes in Taiwan, and what that means for studios.
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