Walk into a gym, yoga room or Pilates studio in Taipei these days and one thing is hard to miss:
exercise is no longer something people do only when they have spare time. For more and more people, it has become part of everyday life.
Taiwan's latest national sports survey found that 83.3% of people exercised in 2025, and 35.6% exercised regularly — the highest level in nearly ten years.
That gives gyms and studios a new kind of market: people don't just want to work out, they care more about how they train, what the experience is like and whether they can keep it up.
So where are Taiwan's exercise habits heading?
1. More people are exercising, and more regularly
Taiwanese people aren't just exercising once in a while.
In 2025, 35.6% of people exercised regularly, the latest in several years of growth. The survey also found that more people are training hard enough to get out of breath and break a sweat.
For the fitness industry, that is a clear signal: people are moving from starting to exercise to building an exercise habit.
For studios, it means looking after members matters more and more. A member's first visit is important, but the real value is that they're still coming every week three months later, and still fitting your classes into their life a year from now.
2. Small, specialised studios matter more
Not long ago, fitness meant a big gym for most people.
Now there are many more kinds of places to train: Pilates, yoga, boxing, functional training, personal training, running clubs and all sorts of specialist studios.
Government surveys show that indoor exercise has grown the most over the past decade, and stretching, Pilates and yoga keep drawing interest.
The market is splitting into niches. A member doesn't necessarily need a gym that has everything. They may just want a Pilates studio close to home, or an instructor and a way of training they enjoy.
For small studios, that is an opportunity. Size isn't necessarily the biggest advantage — expertise and experience can become the brand.
3. Exercise is becoming social
Exercise feels less and less like something you do alone.
Running clubs, group classes, events and training with friends are all big reasons people keep going. Even running apps have grown from logging distance and pace into social platforms. Exercise itself is turning into a lifestyle and a social activity.
That matters especially for studios. Members don't stay only because a class works. They might like the instructor, have made friends, enjoy the atmosphere, or simply be used to coming every week.
So the fitness brands of the future may offer more than a space. They build a community members want to keep coming back to.
4. Technology is part of everyday training
Smartwatches, fitness apps, heart-rate monitors and other wearables have become everyday training tools for many people.
In the 2025 survey, 51.9% of internet users said they use a wearable to track their workouts, up 5.5% on the year before.
People are increasingly interested in their own training data, and that may change what members expect from a studio.
Members used to ask, "Did I make it to class today?" In future they may ask, "Am I getting better?"
As members get used to understanding their training through data, studios will need to keep track of members' classes and progress more efficiently too.
5. For studios, it won't just be about who has more classes
As more people exercise, the market gets more competitive.
With more choice, a studio can't stand out just by having lots of classes. What members really compare is whether a class suits them, whether the instructor is good, whether booking is easy, and whether they want to keep coming back.
That's why how a studio is run starts to matter. When every day brings more members, classes and instructors to manage, and everything still runs on LINE, spreadsheets and manual checks, owners end up spending their time on admin instead of members.
Studios of the future don't necessarily need to be bigger. But they may need to be more efficient, know their members better, and make better use of the data they create every day.
Taiwan's fitness market is changing, and the real opportunity may just be starting
From more people exercising regularly, to the steady interest in Pilates, yoga and other indoor training, to the spread of wearables, the direction is clear:
exercise is shifting from an occasional activity to a long-term habit.
For gyms and studios, that's both an opportunity and a new challenge. More members is only the first step. Keeping them coming back, scheduling classes that fit what they need, and keeping the member experience good as the studio grows are the questions that matter next.
What Boost wants to do is help studios spend less time on bookings and admin, and more time on what really matters: your classes, your instructors and your members.